The color palette chosen for the branding of the organic food products company was carefully designed to convey a sense of nature, freshness, health, and connection to the earth. Shades like olive green and bright green directly evoke nature, plants, and the freshness of ingredients, reinforcing the perception of healthy and eco-friendly products. The light mustard yellow adds a warm, sunny touch, associated with vitality, energy, and closeness, while also reflecting natural ingredients such as grains, honey, or turmeric.

Terracotta and soft brown tones represent the earth, rusticity, and craftsmanship, strengthening the idea of an authentic product made with care and respect for the environment. Finally, the use of a neutral gray helps balance the composition by bringing sobriety and a clean aesthetic that supports the clarity of the visual message without competing with the dominant natural colors.

This combination of colors creates a harmonious visual identity that aligns with the brand’s values of sustainability, wellness, and transparency.