Health and life, movement for the body and soul.


Accion Spirit
Retail brand and gym




UI Prototyping


Brand designer
Andrés Morales Ayala

Why this logo?Everything has a significant!

This logo uses the colors black, white, and green, its based on a combination of meanings and symbolism associated with each color, as well as the intention to convey a fresh, elegant and powerful.

The color black evokes a sense of sophistication, seriousness, and elegance. It represents authority, power, and formality. By using black in the logo, the aim is to convey a sense of professionalism and trust in the brand. Additionally, black provides a strong visual contrast with the other colors used, making the design stand out and more impactful.

The color white is associated with purity, simplicity, and clarity. It is a neutral color that brings brightness and conveys a sense of cleanliness and openness. Including white in the logo aims to communicate transparency and honesty in the brand.

The color green is associated with nature, growth, freshness, and life. It transmits calm, balance and harmony. By using green in the logo, the intention is to communicate a sense of sustainability, health and energy. It is also associated with renewal, hope, and vitality, which can bring a sense of vitality and dynamism to the brand.

Pantone® 7738 C
C73 M0 Y91 K0

C67 M64 Y66 K68

Pantone® 128 C
C3 M14 Y76 K0

Pantone® 663 C
C9 M9 Y5 K0

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